3 Marketing Tips for Construction SMEs

Feb 26, 2018 9:05:00 AM

Marketing is a core strategic function for most B2B and B2C companies. However, in several construction SMEs, it unfortunately, tends to take a back seat. I’ve been to many meetings where Directors or GMs will say they 'ran an advertising campaign with no return', or that they 'need to raise their company profile to boost sales but without wanting to spend money'. No wonder many construction SMEs do not give marketing the attention it so rightly deserves. 

Here are three tips to
 see how you can prove the value of marketing in your company and leverage it to win more projects:

Topics: General- Business Development

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Growing your Construction Business in Middle East

Jul 26, 2015 2:13:04 PM

Last year, over 58,000 construction related companies registered with the UAE’s Ministry of Labour. Employment was up by 10%, with the largest employer being the construction industry, representing 34% of the local workforce. Foreign companies from around the globe are also vying for attention from local clients.

As competition intensifies, consultants and clients will need better ways to find and engage the right contractors and suppliers. Trying to cold call or arrange meetings, or constant printing of company profiles which end up filed away in the client’s office will become less and less effective.

Topics: Business Development- Customer Stories- General

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Marketing to the Construction Industry in the Middle East

Jul 26, 2015 2:06:09 PM

How do MENA clients find contractors?

Have you noticed how the majority of construction directories in the region have information about your potential clients but you have to pay a very high subscription fee to access that information? Maybe you’ve tried to Google your own company name and discovered that you are featured on one of those free online directories that are covered with ads that lowers your brand value?

There is a better way to do business.

Topics: Business Development- Customer Stories- General

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ProTenders new features launch - Free Bidding, Mobile and More

Jul 26, 2015 1:32:25 PM

As we analyzed the results of our 2015 Global Construction Survey, we realized that construction companies both locally and internationally face 2 main problems:

  • how to grow their business, especially when trying to expand outside of their core market (which includes finding new leads and finding the right partners),
  • how to execute these projects in a timely fashion once they’ve been awarded.

Until recently, ProTenders, with its advanced eTendering platform, online document management and bid submittals and advanced analysis tools, was mostly geared towards helping companies solve the 2nd part of the problem.

With our latest release, we’ve grown our suite of products to cater to the business development needs of construction companies using the same core values at the heart of the ProTenders philosophy; drive efficiency and reduce risk.

Topics: Announcements- Business Development- New Features

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5 Tips to Getting Selected Quicker by Contractors

Jul 26, 2015 1:23:27 PM

Stop sending company profiles!

A general contractor can be working on projects from $2mln to $100mln+ in value. No matter the size of project, the contractor will need to select from thousands of bidding companies to eventually hire several subcontractors and even suppliers. Whilst the majority of time, price is a large deciding factor, there are other variables that may decide if you are successful in winning future bids.

Results from the ProTenders Survey question: "What are your pain points when trying to generate new leads"

Technology means that contractors are able to compare incoming bids quicker and more efficiently than before. When faced with the question, why should you be paid more than your competitors, you need to be able to point to something specific.

Topics: Business Development- General- Industry Reports

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Maximize your visibility with ProTenders’ new profiles

Jun 26, 2014 6:33:16 AM

ProTenders has just released a new version of our platform including the first part of our enriched company profiles. Better than a simple entry in a business directory, our profiles let you add a wealth of construction-specific information to serve as a real marketing tool for your company’s business development.

Topics: Business Development- New Features

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