Growing your Construction Business in Middle East

Last year, over 58,000 construction related companies registered with the UAE’s Ministry of Labour. Employment was up by 10%, with the largest employer being the construction industry, representing 34% of the local workforce. Foreign companies from around the globe are also vying for attention from local clients.

As competition intensifies, consultants and clients will need better ways to find and engage the right contractors and suppliers. Trying to cold call or arrange meetings, or constant printing of company profiles which end up filed away in the client’s office will become less and less effective. Read More »

Marketing to the Construction Industry in the Middle East

How do MENA clients find contractors?

Have you noticed how the majority of construction directories in the region have information about your potential clients but you have to pay a very high subscription fee to access that information? Maybe you’ve tried to Google your own company name and discovered that you are featured on one of those free online directories that are covered with ads that lowers your brand value?

There is a better way to do business.

Read More »